Read of the Day

The big debate: Synthetic audiences

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Despite a good-natured debate in Westminster, the stakes are high for the future of the research sector.

29 JanChristian Walsh

Ipsos buys Dubai OOH specialist Seventh Decimal

Largo acquires E-Poll in US expansion

27 JanLiam Kay-McClean

Founders at Largo and E-Poll

Time for a change? How to land a new insights job in 2026

27 JanSinead Hasson

notebook with yellow post-it saying 'find new job'

Opinion

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How should brands respond to online age restrictions?

With proposals to ban under-16s from accessing social media under discussion, what should technology firms and brands consider?

23 JanBarny Purvis

How do we research a non-human buyer?

20 JanFelicia Hu

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Data, data everywhere: Navigating a sea of data

16 JanAdrian Smith

The sea

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What AI got wrong about us

22 JanRyan Howard

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

Preview of 2026: Synthetic data

Preview of 2026: AI

WPP launches AI marketing agents

“Information is power. If you don’t use it, you don’t have power”: Deborah Mattinson on insight & politics

Preview of 2026: New Year’s resolutions

Ipsos to invest €1bn in tech, AI and data in new growth strategy

Themes

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Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

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Governance required for better data, hears podcast

6 OctLiam Kay-McClean

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Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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