Richez (pictured) will specialise client’s global custom research. She has more than 22 years’ experience in international market research, and has worked on both client and agency side.

She was senior market research manager at Zoetis for several years, where she worked with many different methodologies in product development. Most recently, Richez was business insights and analytics manager, France with Bristol-Myers Squibb. 

Catherine Bras-Sionneau, executive director of custom research at Kynetec, said: “Stéphanie’s knowledge of the animal health industry, particularly in the companion animal sector, is a real asset. She has a real passion for animal health market research and has first-hand experience with what clients expect from us.”